BACK-TO-SCHOOL YOUTH BAG

Project Overview: B2B | Private Label Youth Accessories

This fast-paced back-to-school program focused on creating a collection of youth-appealing backpacks and accessories that balanced bold, trend-driven prints with functional features and cost-conscious construction. The project was time-sensitive and required close collaboration with the client’s merchandising team, color team, and buyers to align print direction with consumer trends and in-store timelines.

My Role

As the Design & Product Development Lead, I partnered closely with the client's merchandising, color, and buying teams to transform market trends into commercially successful youth products. I led print creation and product development, material selection, technical execution, and factory collaboration, ensuring each collection balanced creative appeal, cost targets, and production feasibility.

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A Peek of Developed Prints