OUTDOOR BACKPACKS - Private Label Program

Project Overview: B2B | Private Label for U.S. Brick-and-Mortar Retailers
This project was developed for a private label program with major U.S. brick-and-mortar retailers, with a strong focus on balancing functional design and cost efficiency. The collection emphasized color and fabric storytelling, integrated branded trim development, and maintained strict alignment with retail pricing strategies—while still delivering a durable, consumer-ready outdoor gear aesthetic.

Notable Results:
This program helped the company quickly expand its retail footprint and established long-term, stable partnerships with major retailers. Several backpack styles became category bestsellers, with clients continuing to reorder annually due to consistent sales performance.