Project Overview: B2C | Performance Snowwear & Accessories

This project focused on building a complete performance snow collection for XLOPE, a new U.S.-based startup brand. The line included technical outerwear, winter accessories, and carry solutions designed to align with the brand’s visual identity and storytelling. The collection emphasized a fashion-forward design approach, combining bold prints, modern silhouettes, and functional snow sport features to appeal to a new generation of style-conscious outdoor consumers.

My Role: Creative Lead – Design & Development Manager

I led trend and function research, curated the creative direction, and oversaw the full design and development plan. I worked cross-functionally with sourcing, merchandising, and marketing teams to ensure every product aligned with the brand’s image and resonated with its target audience—balancing performance integrity with aesthetic impact.