WOMEN’S ATHLEISURE BAGS
Project Overview: B2B | Lifestyle & Performance Accessories
This project centered on creating carry solutions tailored to the modern active woman, blending functionality with fashion-forward design. The collection was built around innovative fabric use, lifestyle-driven features, and thoughtful material and structure development to ensure each piece aligned with both aesthetic appeal and real-world performance. The goal was to tell a cohesive design story through fabric texture, silhouette, and utility.
My Role: Design & Development Lead
As the design and development lead, I owned the full design execution—from concept through production. I also traveled across Asia to source fabrics and vendors, ensuring that material innovation and factory capability were fully aligned with the collection’s creative vision and functional intent.
Pictures from social media
