WOMEN’S ATHLEISURE BAGS
Project Overview: B2B | Lifestyle & Performance Accessories
This project centered on creating carry solutions tailored to the modern active woman, blending functionality with fashion-forward design. The collection was built around innovative fabric use, lifestyle-driven features, and thoughtful material and structure development to ensure each piece aligned with both aesthetic appeal and real-world performance. The goal was to tell a cohesive design story through fabric texture, silhouette, and utility.
My Role
I was responsible for shaping the creative vision and technical execution of the collection, transforming consumer insights into modern carry solutions for active women. My work spanned concept development, material and trim selection, technical development, prototype refinement, and factory collaboration to ensure every product balanced elevated design with everyday functionality.
Pictures from social media
