My Experience
2023-2024
Soft Line Design Director
Snow Sportswear, Carry solutions and ACC
Company: Outdoormaster Sports (U.S.A), Inc
2014-2023
Sr. Travel Goods Designer and Developer (Private Label, Bags, backpacks, and luggages)
Company: Travel Plus International, LLC
2012-2014
Graphic Designer
University: California State University Los Angeles
2008-2009
Denim and Outwear Designer
Brand: Vero Moda
Company: Tian Jing Bestseller Ltd.
Core Expertise
Product Design & Development
Trend Research & Consumer Insights
Creative Concept Development
Technical Design & Tech Packs
Materials, Trims & Construction
Print, Graphics & Surface Design
Prototype & Sample Development
Supplier & Factory Collaboration
Cost Engineering & Commercialization
Cross-functional Project Leadership
Product Strategy & Market Analysis
Problem Solving & Design Thinking
Tools
Adobe Illustration, Photoshop, InDesign,
Word, Excel, PowerPoint,
Adobe creative suite
My Working Ethos
Learn from mistakes: Embrace lessons from past experiences.
Effective, efficient communication: Ensure clear communication is the key of streamlining working process.
Keep things organized: Everything has its rightful place, whether it's a key, an image, or a spreadsheet.
Always pay attention to details: A single line or dot can define the entire construction.
Co-create with the team: Collaborate closely with the team for feedbacks, suggestions or new perspectives.
Keep cost information in mind: Being mindful of cost considerations is crucial for the success of development.